Tip of the day – What makes an idea tick?

It is often, not the novelty of an idea that determines the success of its implementation, but the perseverance to stay the course with the simple and obvious ones, that do.

Also often, most people let go of the simple ideas believing that if it is so obvious, obviously hundreds of folks would have put it into action anyway or there must be a catch somewhere, whereas it is the toil and rigor needed to implement it that the light-hearted had passed it up for.